The Necessity of Using Digital Technologies in Banking Marketing Services and Their Development

Authors

  • Kasimova Mukhlisa Anvar qizi1 Tashkent State University of Economics PHD researcher

Keywords:

Bank, digital transformation, banking services, marketing, bank marketing, marketing research, mobile banking, internet banking, marketing concept, popularity

Abstract

The article highlights the necessity of using digital technologies in the process of utilizing banking marketing services in Uzbekistan. In today’s era of digital transformation, customers increasingly rely on digital channels to obtain complete and accurate information about banking products offered by commercial banks. In this context, the purpose of the article is to study innovative modern methods of bank marketing under conditions of digital transformation, further develop them, and improve ways to increase the accessibility and popularity of banking services. Within the scope of this article, the author examines contemporary methods of bank marketing in the context of digital transformation, explores ways to further develop them, and addresses issues related to enhancing the popularity of banking services. As a result of the conducted research, practical proposals and scientific recommendations have been developed regarding the necessity of using digital technologies in the process of utilizing banking marketing services in Uzbekistan.

References

[1] Republic of Uzbekistan, “On Banks and Banking Activities,” Law, Nov. 5, 2019.

[2] Republic of Uzbekistan, “On Payments and Payment Systems,” Law No. URQ-578, Nov. 1, 2019.

[3] President of the Republic of Uzbekistan, “Strategy for Reforming the Banking System 2020–2025,” Decree No. PF-5992, May 12, 2020.

[4] President of the Republic of Uzbekistan, “Development Strategy of New Uzbekistan 2022–2026,” Decree No. PF-60, Jan. 28, 2022.

[5] Central Bank of Uzbekistan, “Minimum requirements for commercial banks,” Resolution No. 3030, July 2, 2018.

[6] President of the Republic of Uzbekistan, “Digital Economy Development Measures,” Decree No. PQ-4699, Apr. 28, 2020.

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[10] O. A. Ortiqov and I. Ya. Kulliev, Bank Marketing. Tashkent: TFI, 2013.

[11] G. A. Bekmurodova, “Digital banking technologies effectiveness,” Economics and Innovative Technologies, no. 6, 2022.

[12] A. A. Azlarova, Bank Marketing. Tashkent, 2021.

[13] Kh. U. Rakhimova, Cashless Payment Systems. Tashkent: Finance, 2016.

[14] Sh. Z. Abdullayeva, Banking. Tashkent: Iqtisod-Moliya, 2017.

[15] A. A. Azlarova, “Digitalization in banking system,” Economics and Education, vol. 23, no. 2, pp. 70–75, 2022.

[16] Central Bank of Uzbekistan, Annual Report, 2021.

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Published

2026-03-19

How to Cite

Kasimova Mukhlisa Anvar qizi1. (2026). The Necessity of Using Digital Technologies in Banking Marketing Services and Their Development. World of Science: Journal on Modern Research Methodologies, 5(1), 7–12. Retrieved from https://journal.univerpublishing.org/index.php/woscience/article/view/3362

Issue

Vol. 5 No. 1 (2026): World of Science: Journal on Modern Research Methodologies (U.S. ISSN 2835-3072)

Section

Articles

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Copyright (c) 2026 World of Science: Journal on Modern Research Methodologies

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