Systematic Marketing Research-Industrial Enterprises as a Guarantee of Increasing Production Efficiency
Keywords:
Marketing, marketing Research, primary data, secondary data, management decisions, competition, competitiveness, efficiencyAbstract
The article is devoted to marketing research, which ensures that industrial enterprises increase production efficiency. Opinions and considerations were made expressing the need to carry out Marketing Research in a systematic way, forming primary and secondary information, their base, which is considered an important and integral component of Marketing Research.