Improving Methods for Effective Development of Sports Tourism in Regions
Keywords:
sports tourism, destination competitiveness, value chain, demand management, regional development, experience economy, Uzbekistan, Central Asia, digital transformation, stakeholder coordinationAbstract
This article investigates the economic and organizational foundations of sports tourism development in the regions of Uzbekistan through the lens of value chain analysis and destination competitiveness theory. The study identifies structural bottlenecks that prevent regional sports tourism from reaching its full potential and proposes a demand-driven, technology-enabled development framework. Drawing on primary data from regional tourism surveys and secondary analysis of international benchmarks, the article argues that sustainable growth in sports tourism requires a fundamental shift from supply-side infrastructure investment toward integrated demand management, stakeholder coordination, and experience-based product design. Practical recommendations are offered for policymakers, regional administrators, and private sector actors.
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