Web of Semantic: Universal Journal on Innovative Education https://journal.univerpublishing.org/index.php/semantic <p><strong>Web of Semantic: Universal Journal on Innovative Education</strong> with <strong>ISSN</strong> <a href="https://portal.issn.org/resource/ISSN/2835-3048"><strong>2835-3048</strong></a> is an open-access fully peer-reviewed scholarly journal. This is a monthly – interdisciplinary journal that targets scientists who want to publish their findings, insights, observations, conclusions, etc., related to social and humanistic sciences, science and technology, and natural sciences in a short space of time. <strong>WoS </strong>is a reputable research journal that collects novelty research papers within the scope of social and humanistic sciences: economy and business, education, linguistics, political science, sociology, philosophy, and psychology. All the papers published in the <strong>Universal Journal on Innovative Education</strong> are abstracted by International Databases: Reputable Scientific Journals Database, Google Scholar, OSF, Zenodo, and so on.<br /><strong>Articles can also be submitted to [email protected].</strong></p> <div><strong>JOURNAL INFORMATION</strong></div> <hr /> <div class="responsive-table"> <table> <tbody> <tr> <td width="20%">Journal title</td> <td><strong>: Web of Semantic: Universal Journal on Innovative Education</strong></td> </tr> <tr> <td>Initials</td> <td><strong>: WSUJIE</strong></td> </tr> <tr> <td>Abbreviation</td> <td><strong>: Univ.Jour.Innov.Educ.</strong></td> </tr> <tr> <td>Frequency</td> <td><strong>: Published quarterly (March, June, September, December).</strong></td> </tr> <tr> <td>DOI</td> <td><strong>: </strong></td> </tr> <tr> <td>Publisher Association</td> <td><strong>: <a href="https://relawanjurnal.id/">Relawan Jurnal Indonesia</a></strong></td> </tr> <tr> <td>Online ISSN</td> <td><strong>: 2835-3048</strong></td> </tr> <tr> <td>Collaboration Institution</td> <td><strong>: <a href="https://tesau.edu.ge/en/">Iakob Gogebashvili Telavi State University</a><br />: <a href="https://egi.edu.kz/en/">A.K. Kussayinov Eurasian Humanities Institute</a></strong></td> </tr> <tr> <td>Publisher</td> <td><strong>: <a href="https://journal.academicjournal.online/" target="_blank" rel="noopener">Academic Journal INC</a></strong></td> </tr> <tr> <td>Citation Analysis</td> <td><strong>: <a href="https://docs.google.com/document/d/1j1L96U2NagwWI9MEVDNVKt9pXxRzTH7h3krI3Mb6wZE/edit?pli=1&amp;tab=t.0#heading=h.b2e0set9htjw">IEEE Reference Style</a></strong></td> </tr> <tr> <td>Accreditation</td> <td><strong>: -</strong></td> </tr> <tr> <td>Abstracting and Indexing</td> <td><strong>: <a href="https://journal.univerpublishing.org/index.php/semantic/index">Click here</a></strong></td> </tr> </tbody> </table> </div> Univer Publishing Group en-US Web of Semantic: Universal Journal on Innovative Education 2835-3048 Semantic And Linguometodic Analysis Of Terms In The Field Of Adaptive Physical Education https://journal.univerpublishing.org/index.php/semantic/article/view/3597 <p>The present article examines the semantic and linguometodic characteristics of terminology used in the field of Adaptive Physical Education (APE). The increasing implementation of inclusive education and rehabilitation programs has generated a large number of specialized terms that require systematic linguistic interpretation and methodological organization. The aim of this study is to analyze the semantic structure, functional features, and pedagogical value of APE terminology in professional education. A qualitative research design was applied, including semantic classification, componential analysis, contextual interpretation, and linguometodic evaluation of selected English-language terms. The results indicate that APE terminology forms an interdisciplinary lexical system integrating educational, medical, psychological, and rehabilitative concepts. The study reveals that contextualized instruction, comparative terminology analysis, and communicative tasks significantly improve students’ comprehension and practical use of professional vocabulary. The article proposes a linguometodic model for teaching APE terminology in higher education institutions and contributes to the development of sports linguistics and inclusive pedagogy.</p> Djavxarova Sveta Istamovna Copyright (c) 2026 2026-08-12 2026-08-12 5 8 1 4 Boosting Trade Volume through the Effective Use of Digital Marketing and Modern Advertising Technologies https://journal.univerpublishing.org/index.php/semantic/article/view/3601 <p>The rapid diffusion of digital technologies has transformed marketing from a largely one-directional promotional activity into an interactive, data-driven process capable of directly influencing sales performance. This article examines the methods through which digital marketing and modern advertising technologies can be used effectively to increase trade volume. Drawing on a structured review of international academic and industry literature, the study identifies core digital-marketing instruments — social media marketing, search engine optimization and marketing, content marketing, personalized and programmatic advertising, e-commerce integration, and marketing analytics — and analyzes the mechanisms through which each contributes to sales growth. The findings show that digital marketing exerts a consistently positive and often substantial effect on sales volume, particularly when platform selection, content personalization, and performance measurement are integrated into a coherent strategy rather than applied as isolated tactics. The article concludes with practical recommendations for trade enterprises seeking to convert digital marketing investment into measurable commercial growth.</p> Anvar Shovkat ugli Khabibullaev Copyright (c) 2026 2026-08-25 2026-08-25 5 8 5 9 Servicescape As Biopolitical Space: Surveillance, Biometric Data Capture, And Guest Agency In Smart Hotels https://journal.univerpublishing.org/index.php/semantic/article/view/3611 <p>This article examines the smart hotel servicescape through Michel Foucault’s concepts of disciplinary power, surveillance, panopticism, biopolitics, and governmentality. Contemporary smart hotels increasingly incorporate facial recognition, biometric authentication, mobile check-in, digital keys, CCTV systems, artificial intelligence-based personalization, Internet of Things devices, and data-driven monitoring of guest behavior. Although these technologies are commonly presented as tools for convenience, security, operational efficiency, and service personalization, they also transform the guest’s body, movements, preferences, and behavioral patterns into measurable and governable data. The study adopts a qualitative research framework combining semi-structured interviews with critical discourse analysis. The proposed empirical design focuses on guests who have experienced smart hotel technologies and on discourses embedded in privacy policies, biometric consent interfaces, check-in procedures, and hotel marketing materials. Foucault’s theoretical concepts are employed as analytical categories to examine how surveillance is normalized, how biometric data become resources of organizational power, and how guests negotiate or resist technological control. The analysis suggests that the smart hotel should not be understood merely as an advanced technological servicescape, but as a biopolitical environment in which hospitality, convenience, surveillance, classification, and behavioral management intersect. At the same time, guests are not entirely passive subjects. Guest agency may be expressed through refusal of biometric identification, preference for human-assisted check-in, selective use of hotel applications, limitation of digital permissions, and questioning of data collection practices. The article contributes to critical hospitality studies by extending conventional technology-adoption approaches and conceptualizing the smart hotel as a site of negotiated digital power.</p> Abdumukhtorov Abdullokh Copyright (c) 2026 2026-09-03 2026-09-03 5 8 10 16 The Masters of the Khorezm Bakhshi Tradition https://journal.univerpublishing.org/index.php/semantic/article/view/3614 <p>This scholarly article examines the Khorezm school of epic storytelling and the distinctive features of the Khorezm <em>bakhshi</em> (epic bard) tradition that differentiate it from the epic storytelling traditions of other regions of Uzbekistan. It explores the artistic careers of two prominent masters of the Khorezm <em>bakhshi</em> tradition Qurbonnazar Abdullayev (Bola Bakhshi<strong>)</strong> and Ro‘zimboy Normatov (Qalandar Bakhshi) highlighting their contributions to the development of epic performance. The article also discusses the achievements and enduring legacy of the Khorezm <em>bakhshi</em> dynasties in preserving and enriching the national epic heritage. Furthermore, it outlines the increasing attention and support that the Government of Uzbekistan has devoted to safeguarding and promoting the art of <em>bakhshi</em> performance in recent years.</p> Kurbanbika Gulmatovna Urazmetova Munavvarxon Rustamovna Amanbayeva Copyright (c) 2026 2026-09-04 2026-09-04 5 8 17 26 Digital Management and Its Impact on Organizational Efficiency in Uzbek Enterprises Under Changing Economic Conditions https://journal.univerpublishing.org/index.php/semantic/article/view/3623 <p>This article examines how digital management can improve organizational efficiency in enterprises operating in Uzbekistan under changing economic conditions. The study combines a focused review of academic literature, institutional analysis, and descriptive analysis of official Internet-use statistics for 2021–2024. Uzbekistan is treated as a country context rather than a sample of surveyed firms. The analysis distinguishes technology adoption from managerial capabilities and identifies three transmission mechanisms: better information for decisions, less duplication in administrative processes, and closer coordination between business functions. Official statistics show a 16.7 percentage-point increase in population Internet use, while an OECD assessment identifies continuing constraints on firms' digital uptake. These observations establish enabling conditions and implementation challenges; they do not measure a causal productivity effect. The article develops a process-based assessment framework, an operational indicator matrix, and a staged implementation model. Its central argument is that digital investment produces credible efficiency gains when accompanied by clear responsibility, reliable data, employee training, and changes to work procedures. The proposed framework supports enterprise-level evaluation without treating connectivity or software purchases as evidence of improved performance.</p> Jamshidbek Matkarimov Copyright (c) 2026 2026-09-21 2026-09-21 5 8 27 34 A System of Tasks for Developing Comprehension, Interpretation and Evaluation Skills Through Media Resources https://journal.univerpublishing.org/index.php/semantic/article/view/3625 <p>The article presents a system of tasks aimed at developing primary pupils’ ability to understand, interpret and evaluate texts when working with media resources: illustrated books, audio recordings, cartoons and short videos. The system is organised in three blocks corresponding to reading skills and includes twelve task types. For each type the operation performed by the pupil and the media resource on which it is practised are specified. It is argued that tasks should require pupils to draw on words together with images or sound, and that their sequence should lead from locating information to the pupil’s own judgement. Examples of tasks, an illustrative lesson, simple assessment criteria and the conditions for using the tasks in the classroom are provided.</p> Suvanova Nilufar Akbarovna Copyright (c) 2026 2026-10-08 2026-10-08 5 8 35 41 Academic Motivation and Self-Regulated Learning as Predictors of Academic Performance Among Secondary School Students in Rivers State https://journal.univerpublishing.org/index.php/semantic/article/view/3629 <p>This study investigated academic motivation and self-regulated learning as predictors of academic performance among secondary school students in Rivers State. Two research questions and two hypotheses guided the study. The study adopted correlational research design. The population of the study comprised all the 64,325 public senior secondary three (SS3) students in Rivers State. Taro Yamane was used to get the sample size. Multistage sampling technique was used in the study. Academic Motivation and Self-Regulated Learning Scale (AMSRLS) and Students’ Academic Performance Score (SAPS) were used to collate data. The instruments were validated by three experts. Test-retest technique was used to determine the reliability of the instrument.&nbsp; A reliability coefficient of r = 0.83 and 0. 79 were established using Pearson Product Moment Correlation Simple regression was used to answer the researcher questions and test the corresponding null hypotheses at α = 0.05 alpha level. The study revealed that academic motivation and self-regulated learning both significantly and positively predicted academic performance among secondary school students in Rivers State, although their predictive contributions were relatively modest. Based on the findings, the researcher recommended, among other thing, that secondary school teachers and school counsellors should strengthen students’ academic motivation through regular encouragement, constructive feedback, recognition of academic effort and the use of engaging learning activities that help students develop clear and realistic academic goals.</p> Gloria Matthews, PhD Copyright (c) 2026 2026-08-30 2026-08-30 5 8 42 48